During puberty is when girls are pone the most to a weakened confidence. If we add to that all the psychological limitations society imposes on them, we end up by preventing girls from being who they really want to be. Preventing them from developing their talents to a full potential, following their passions and becoming the best version of whomever it is they wanted to become.
Feminine care brand Always has noticed this and is working to make it better through a campaign called #LikeAGirl. The first stage of this was a set of videos where they questioned people’s understanding of the expression “like a girl”. ‘Throwing like a girl’, ‘running like a girl’, ‘acting like a girl’. The general idea people express is to use it as an insult to show weakness or lack of skill in a specific activity or action.
During the second phase of the campaign, they took it a step further and started teaching. They joined TED talks and in July 7 this year, they launched the Always #LIKEAGIRL Confidence Summit. It took place in 10 cities around the world and leading confidence and education experts led the talks.
With these, they’re seeking to help debunk the negative connotation associated with the expression “like a girl” and make girls themselves understand that such expression is, clearly, not a bad thing. That it is not a synonym of weakness or lack of skill. That as girls, they’re actually empowered to be who they want to be and achieve whatever they set their mind to.